In an earlier article, I gave Mark Zuckerberg one pathway to monetizing their mobile app through Social Shopping. Today, I am offering a second pathway; Facebook Mobile Offers. Here’s how I see it working:

You are out shopping when you look down at your phone and see that you’ve received a Facebook Mobile Offer to a nearby store that you love, and the offer is for the exact item that you’ve been researching online. You’ve been wanting to buy it but just couldn’t justify it, but now that you’re getting a great deal on it, you walk into the store and redeem the offer. The retailer sells the item to you and Facebook gets a cut of the deal for performing the service of driving you into the store at the right time with the right offer.

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