After a slow start, Facebook’s effort to squeeze more money from advertisers on mobile devices is starting to pay off. Its shares opened sharply higher Wednesday, helped by analyst upgrades.

Matmi ►

Mobile advertising is a mine field so it will be interesting to see if Facebook can maintain this rise in profits from it. As we have seen lately from Google’s ‘minor’ blip, keeping an increasing growth from online advertising is tricky business.

See on online.wsj.com

Advertisements