Via Scoop.itNew Digital Media

The UK population consumes its media on a wider variety of platforms than ever before, and the ability to move music, television shows, podcasts and movies to any device and platform is their most desired new innovation, says the State Of The Media Democracy research conducted by Deloitte.

One quarter of those questioned wanted to be able to buy and download magazines, newspapers and books to any device they own, and nearly 30% wanted to store or back-up all of their media to the cloud.